Liverpool’s waterfront will be lined with beach huts for three weeks in June as part of the International Festival for Business (IFB2016).
Each of the 20 huts, stretching from Exhibition Centre Liverpool, through the Albert Dock, and on to the Strand, will house examples of the “best of British culture, technology and art”.
Arts organisation Metal has been tasked with animating the world famous waterfront during IFB2016, which begins on June 13 and will see 30,000 delegates from across the world descend on the city.
Artists, designers, poets, performers and creative entrepreneurs will occupy the beach huts, creating temporary stations for live music, workshops, performances and conversations throughout the festival.
Each cluster of the huts will contain a selection of new commissions which will showcase the work of creative organisations from the Northern Powerhouse cities of Liverpool, Leeds, Manchester, Newcastle, Sheffield and Hull.
Click to find out more about IFB2016
The themes of IFB2016 are creative and digital economies, technology, manufacturing sustainability, energy and the environment.
The festival is being delivered in partnership with UK Trade & Investment, the GREAT Britain Campaign and with the support of the UK Government. It will include the world’s biggest ‘Meet the Buyer’ event of the year, IFB2016’s Meet Your Future Deal programme.
Festival director Ian McCarthy said: “IFB2016 will bring thousands of international delegates to the city to do business with the most innovative SMEs, entrepreneurs and start-ups in the UK.
“There will be huge opportunities for these businesses to make deals with major global players in their sector and the world will see what Great Britain has to offer in terms of innovation, skills and ambition.
“The country has a lot to offer the world in terms of trade and this will be showcased for three weeks in June. We are thrilled to be able to display the creative talents of the artists from the city and the region.
“Liverpool has a rich culture, from music to art to drama and of course, sport, and it there is strong emphasis on collaboration and innovation which are key to IFB2016.”
SOURCE: LIVERPOOL ECHO